The Wire.

Losing my love to Isaac Asimov

Have you ever been on a night out and noticed that one venue is much busier & more popular than others for no reason? We look into this phenomenon to learn about marketing funnels & digital promotions

Ever wondered how to move up? As a business owner, you’re always thinking of the next thing; the next deadline, next meeting, and the next way to advance your business. Marketing is a great way to push your business forward, but with the situation ever changing, its easy to get lost and wonder where to start. Over the coming blogs, we’ll be telling you how to create marketing content that gets attention and engages your ideal prospects. This week we're starting with planning.

 Why a blog is important for SEO - The quick answer Google handles 8.5 billion searches per day on a huge variety of subjects. However, everyone who uses the search engine is searching for one of two things: To find content or make a transaction. Blogs are a place where businesses can give those searchers the former in the hopes that they might one day come back for the latter. This is the short answer to the question of why a blog is important for SEO. For more information, let’s take a look at the main ways blogging can improve your SEO and why, as well as what can be done to maximise the effect. For this blog, as with most others on search engine optimisation, we’re going to be focussing on Google because it has a market share of more than 83%. That said, many other search engines have similar rules and practices, so what is said can mostly be applied across the search engine market. How blogging can improve your SEO A blog prov ides a place to add regular new batches of content on any topic needed or desired. That means you can focus on particular keywords, groups of keywords or areas of interest that prospects may be searching for. 1. Regular updates Indeed, just adding new material to your site regularly will give it an SEO boost. Google favours sites that are updated regularly, so it ranks these higher than sites that are only added to occasionally. As such, a blog provides an SEO boost even before we begin to consider what’s in it.

“AI is a glorified tape recorder.” These are the words of Michio Kaku, a theoretical physicist and futurist who has written some mind-blowing books on science and development. This made my ears prick up because I’m a big fan of his and I’ve spent a good portion of the last year trying to decide how much of these generative AI chatbot and Chat GPT advancements are revolutionary, and how much is just hype.

Whether you're investing in pay per click advertising or paying for social media content that sends leads your way, getting people to your site can be expensive. Nothing is more disheartening than shelling out all that money and getting no conversions from it. You might be wondering why it's happening, or you might have an idea that it's your website. Either way, we've gathered together some of the most common ways sites can let owners down and the solutions.

Use your website to maximum effect to make sales and get leads. 1. Set a SMART goal and a target action and focus on them 2. Talk about the customer. b. Write what your customers are searching for on Google. 3. Align what they want with what you need 4. Be brief when you’re selling 5. Disrupt and brighten up your text 6. Bring people to your site, and bring them back again different source.

Here are eight ways to turn your blog from a tolerated inevitability into a valuable asset for your business.

Good quality professional web content stands out. It draws people in, it sells and it achieves the site owner’s objectives. Knowing what is worth paying for and how much you should pay is difficult though, so we’ve done a little research and created this guide to help you out.